Global Brand Manager

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

As we continue to grow, we are seeking a Global Brand Manager (Launch Support New Indication) on a temporary contract to drive operational excellence for an upcoming indication expansion. This is a global position that can be based in Italy, Belgium, or the Netherlands, with the option to work fully remotely from any of these countries. 

Scope of the role

The Global Brand Manager will lead the tactical execution of a new indication launch, ensuring cross-functional alignment and day-one readiness. This project-based role focuses on translating brand strategy into market-ready materials, coordinating stakeholders across Medical, Regulatory, Market Access, and Sales, and delivering compliant promotional and educational content that drives successful uptake in the new patient population.

Please be advised that this is a temporary position. We encourage only candidates interested in temporary employment to apply. 

Your role

Launch Execution & Coordination

• Drive launch readiness by coordinating across Medical, Regulatory, Market Access, Sales, and Supply to ensure seamless day-one execution
• Translate global therapy strategy into indication-specific customer journeys for healthcare professionals, payers, and patients
• Manage launch timelines, track critical milestones, and proactively identify and resolve roadblocks

Content & Campaign Development

• Lead creation of core promotional and non-promotional materials including visual aids, leave-behinds, digital assets, and training modules
• Brief and manage agency partners to deliver high-quality, on-brand content within budget and timelines
• Coordinate internal review processes ensuring scientific accuracy, legal compliance, and brand consistency

Sales & Field Enablement

• Partner with Sales leadership to develop launch training programs, field tools, FAQs, and competitive response materials
• Design feedback mechanisms to capture field insights and optimize launch tactics in real-time
• Support channel planning and execution, including digital engagement strategies, to ensure consistent message delivery

Stakeholder Management & Governance

• Collaborate with cross-functional teams and external partners to align priorities and accelerate decision-making
• Participate in key governance forums to present progress, gain approvals, and address escalations
• Manage MLR (Medical-Legal-Regulatory) submission workflows, version control, and compliance documentation

Performance Tracking

• Monitor content performance and campaign effectiveness, providing insights to optimize engagement
• Support development of KPIs and metrics to measure launch success

Who are you

• Bachelor's degree in Life Sciences, Business, or related discipline
• 5+ years' experience in pharmaceutical marketing or brand management with demonstrated ability to deliver complex projects on tight timelines
• Strong cross-functional coordination skills with experience managing matrix stakeholders across Medical, Regulatory, and Commercial teams
• Proven agency management capabilities and content development expertise
• Exceptional written and verbal communication skills with meticulous attention to detail and compliance-focused mindset
• Ability to thrive in fast-paced environments, managing multiple priorities with limited ambiguity

Preferred

• Direct launch experience (new product or indication expansion) with proven track record of successful market introduction
• Specialty care experience, particularly in immunology or gastroenterology, with familiarity working alongside Medical Affairs and Market Access
• Knowledge of European healthcare systems and promotional code requirements (country-specific regulations)
• Experience supporting affiliate markets and adapting global strategies for local execution

What's in it for you

We offer a competitive salary and comprehensive benefits package. This role provides a unique opportunity to join the most critical phase of a product's lifecycle, where your impact will be immediate and tangible. You'll develop deep cross-functional leadership skills, gain exposure to senior stakeholders across the organization, and bring new treatment options to patients.

Why Join Alfasigma

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
 We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.