Brand Manager CHC

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

Purpose of the Job

The Brand Manager will be responsible for the creation, initiation of implementation and monitoring of all marketing strategies for the entrusted product(s)/brand(s) in CHC to ensure continued sales and profitability growth. This includes the execution of a solid marketing mix to reach all customers adapted on local needs and the implemented GtM model for the country.

Key Responsibilities:

• Manage all aspects of the pre-launch and post-launch of product life cycle, including development of strategies and tactical marketing activities to ensure continued sales and profitability growth
• Manage offline and retail pharmacy cooperation
• Actively collaborate with cooperation partner Vitapharm in the execution and analysis of product(s‘)/brand(s‘) market performance and strategies implementation
• Identify opportunities for growth, develop winning business cases together with the Key Account Manager and Vitapharm
• Perform regular analysis and report the market data (dynamics, competition, pricing, risks)
• Develop and deliver marketing promotional materials for the F.F. (detail pieces, promotional items, slide decks etc.) with and without agencies
• Verify appropriate usage of promotional materials and proper transmission of key marketing messages (visits "in the field")
• Submit material for approval by Marketing, Medical, Legal & Regulatory and organize database for upcoming audits
• Database all supporting material for promotional material and liaise with marketing agencies as  appropriate to fulfill compliance requirements for said material and close out projects following completion
• Lead and monitor status of marketing projects and ensure timeline commitments are met; produce reports on project status as necessary for audit and local compliance rules
• Ensure development and updates of Brand Plans, following the Company Process
• Ensure development of Products’/Brands’ elements and data files/presentations for Budgeting
• Process and Business Reviews/Budget updates
• Manage promotional/ A&P budget (planning, forecasting, monitoring) providing spending analysis and reporting
• Perform regular analysis and report the effectiveness of marketing investments
• Support the execution of various marketing and/or sales related events, congress participation and resource allocation in consultation with Sales and logistical coordination for materials and booth infrastructure (F2F and Web based)
• Ensure new employee onboarding with required promotional tools and marketing training
• Responsible for multichannel projects: Homepage coordination, digital marketing and product social media presence
• Leverage Digital innovations and best practices to expand target coverage, frequency of contacts and increase customer engagement and order placements for the brands
• Support forecasting process and business analyses / recommendations with market research data
• Develop and maintain high level knowledge in managed Products/Brands and therapeutic areas

Experience & Skills 

Work Experience:

• Min. 3-5 years of marketing experience in a pharmaceutical company in OTC/CHC business
• Exceptional project management and marketing capabilities
• Product launch experience is a must, preferably in competitive CHC environment

Education:

• Diploma/degree in Science or Business/Marketing, or a related comparable field

Main Skills:

• Strategic thinking, planning capabilities
• Excellent collaboration and teamwork
• Structured and organized personality
• High level of self-motivation
• Ability to manage multiple projects - meet tight deadlines
• Must have high proficiency in Microsoft office
• Strong time management, organizational and planning skills
• Strong verbal and written communication skills and well as presentation skills
• Proven sense of initiative and attention to detail and numbers
• Digital native with high affinity to social networks is beneficial
• Fluent in English 

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
 We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.