Marketing Manager CHC

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

Purpose of the Job

The Marketing Manager CHC is responsible for developing and executing the local brand strategies, managing the marketing budget and P&L, and driving market share growth for the Consumer Healthcare portfolio in Romania.

Key Responsibilities:

Develop comprehensive marketing strategies and brand plans using market data, consumer trends and category insights;
Adapt regional/global strategies into winning annual brand plans tailored for the Romanian consumer and patient landscape;
Own the budget allocation, forecasting, and financial performance (top-line sales and profitability) of the assigned portfolio;
Manage brand revenue, profit goals, and promotional budgets to ensure a strong return on investment (ROI);
Run multi-channel marketing campaigns across digital, social media, and retail/pharmacy touchpoints;
Partner closely with the Sales, Key Accounts and Trade Marketing teams to build tailored promotional campaigns for key pharmacy chains and top wholesalers;
Lead the end-to-end execution of 360° marketing campaigns, including TV, digital, social media;
Supervise and lead the marketing team, assigning tasks, setting goals and providing coaching/mentoring;
Analyze market data and campaign performance to measure success and make strategic adjustments as necessary;
Stay up to date on pharmaceutical market trends, regulations and competition to identify opportunities and challenges;
Establish relationships with advertising agencies and other third-party vendors to support company marketing initiatives;
Work closely with Sales, Digital, Regulatory Affairs, Finance and Medical departments.

Requirements & Qualifications

Education: A bachelor's or master’s degree in marketing, business, economics or a healthcare-related field.
Experience: 8+ years in marketing, with at least 3 years in a Senior Brand Manager or Marketing Manager role within Consumer Healthcare (OTC, Food Supplements)
Skills: Strong analytical thinking, commercial awareness, regulatory compliance knowledge, and fluent communication skills
Direct experience leading local product launches, from building the local business case and sales forecasting to go-to-market execution and shelf placement
Creative problem-solving skills to build impactful, highly visible consumer campaigns

Fluent / professional English (written and spoken) to ensure seamless reporting to regional/global hubs and participation in international projects.

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.