Sr. Director, Go-To-Market Excellence CHC

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus in Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubling our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide, and expand our reach across diverse markets.

To strengthen our team, we are currently looking for a Senior Director, Go-To-Market Excellence CHC

Purpose of the Job

Build global commercial excellence capabilities, strategic customer selling stories and category and brand playbooks to dramatically enhance go-to-market performance for our strategic brands across diverse growth markets internationally. The role requires deep and strategic understanding of RGM, RTM, GTM and e-commerce strategies, to optimize execution whilst improving cost-to-serve, channel efficiency, and Pharmacy partnership. The creation of powerful go-to-market commercial playbooks ensures consistent, high-quality execution of our strategic consumer healthcare across diverse markets stages and archetypes.

Principal Accountabilities

Go-to-Market Strategy

Develop GTM strategy for our strategic global brands, outlining channel roles across pharmacy, retail, mass, and e-commerce.
Inspire and define high commercial execution standards across markets.

Revenue Growth Management

Build global RGM frameworks including price-pack architecture, product mix, promotion strategy, and channel pricing.
Provide tools and playbooks to support markets in improving G2N and margin performance non our strategic CHC brands
Partner with Finance and Market Teams on RGM implementation.

E-Commerce & Customer Excellence

Lead global e-commerce strategy for pure play Pharmacy and omnichannel retailers.
Provide in-store and digital shelf execution playbooks based on global best practice.
Create customer selling stories and key account management toolkits that achieve category captaincy and disproportionate influence in our most crucial customers
Support markets in improving distribution, visibility, service levels, and omnichannel experience.

Commercial Analytics & Capabilities

Create global dashboards and KPIs for commercial performance.
Partner with strategic markets on RGM, e-commerce, and inspire breakthrough commercial execution.

KPIs

Improved distribution and visibility
Improved Cost-to-Serve (CTS)
Margin / G2N improvement
Improved Service Levels
E-commerce revenue/share

Qualifications

Work Experience

Minimum of 12 years in RGM, Commercial Excellence, E-commerce, or Sales Strategy within Consumer Health, FMCG, or OTC.
Strong experience in pricing, promo optimization, customer execution, and channel strategy.
Proven ability to lead global commercial capability programs.

Education

Master’s degree in Business, Economics, Marketing, or related commercial fields.
Additional certifications in Commercial Excellence, Pricing, or E-commerce are a plus.

Competencies & Major Skills

Leadership of transformational change
Self-motivated and outstanding network builder
External focus and forever learner
Storytelling backed by compelling data
Strong analytical and financial acumen.
Ability to create simple, scalable tools and playbooks.
Excellent stakeholder management across global/regional/local layers.
Comfort navigating ambiguity and building new capabilities from scratch.
Experience working in global matrices and cross-functional environments
Efficient communication and good presentation skills
Fluent in English. Other languages are a plus
Smart approach and excellent knowledge of Microsoft Office Package and key tools

Why Join Alfasigma? :

At Alfasigma, we foster a culture where the courage to innovate is key to our success. We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.
Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.