Senior Manager, HPC Marketing- Rare Disease

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

As we continue to grow, we are seeking a Sr. Brand Manager, HPC for our Rare Disease Marketing team.  This is a hybrid position with office hours in Morristown, NJ.

Scope of the role:

As a member of the Lynavoy Brand Team within US Marketing, the Senior Manager, HCP Marketing, Peer-to-Peer Engagement will lead the development and execution of healthcare professional (HCP) engagement initiatives with primary responsibility for peer-to-peer education, speaker programs, congress strategy, and thought leader engagement.

Reporting to the Executive Director, HCP Marketing & Brand Strategy, this role will be responsible for developing customer engagement strategies that leverage key opinion leaders, peer influence, and scientific exchange to advance brand objectives and address unmet educational needs. The individual will partner closely with Sales, Medical Affairs, Market Access, Commercial Operations, Thought Leader Liaisons (TLLs), and external agencies to deliver impactful educational programs and maximize the value of congress investments.

The ideal candidate will bring a strong blend of strategic thinking, customer engagement expertise, and executional excellence, with experience supporting pharmaceutical product launches and building HCP engagement programs that drive meaningful customer education and brand performance.

Your key responsibilities:

Peer-to-Peer Strategy & Speaker Programs

• Develop and execute the annual peer-to-peer and speaker bureau strategy aligned with brand and business objectives.
• Identify, recruit, train, and maintain a high-performing speaker faculty in partnership with Medical Affairs and cross-functional stakeholders.
• Lead development and execution of national, regional, and local speaker programs to address key educational needs and support appropriate treatment adoption.
• Manage speaker bureau performance, including faculty utilization, program effectiveness, content deployment, and budget oversight.
• Analyze program performance, customer feedback, and field insights to optimize educational impact and customer engagement.
• Lead planning and execution of live and virtual speaker training programs.
• Partner with Legal, Medical, Regulatory, and Compliance teams to ensure compliant execution of all speaker-related activities.

Thought Leader Engagement

• Partner closely with the Thought Leader Liaison team to gather field and KOL insights and translate those insights into impactful customer engagement strategies and educational initiatives.
• Support development of TLL engagement tools, marketing resources, training materials, and field insight-generation processes.
• Collaborate with brand leadership and TLL leadership to identify emerging trends, educational gaps, and strategic engagement opportunities.

Congress Strategy & Activation

• Lead planning and execution of national, regional, and specialty congress activities aligned with brand objectives.
• Develop congress engagement strategies and activation plans designed to maximize customer interactions and educational impact.
• Partner cross-functionally to ensure coordinated pre-, during-, and post-congress engagement.
• Support congress-related customer engagement initiatives, sponsorships, speaker activities, and tactical activation plans.
• Manage agency partners and vendors to ensure seamless execution and delivery of congress objectives.
• Assess congress effectiveness and generate actionable insights to inform future investment decisions and engagement strategies. 

Who are you:

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of pharmaceutical, biotechnology, or healthcare commercial experience, including HCP marketing, peer-to-peer engagement, speaker programs, congress marketing, and/or customer engagement.
• Demonstrated success developing and executing speaker bureau, peer-to-peer, and KOL engagement strategies that drive customer education and business objectives.
• Experience partnering effectively with Sales, Medical Affairs, Commercial Operations, Legal, Regulatory, and Compliance teams.
• Demonstrated strategic thinking and commercial acumen, with the ability to develop and evolve congress, peer-to-peer, and thought leader engagement strategies aligned to brand objectives, customer insights, and business needs.
• Strong project management, communication, presentation, and stakeholder management skills.
• Experience leading promotional materials and programs through Legal, Medical, and Regulatory review processes.
• Ability to translate customer insights, field feedback, and performance data into actionable marketing strategies and program improvements.
• Launch experience strongly preferred, including development of speaker programs, congress strategies, and HCP engagement initiatives in a pre-launch or launch environment.
• Rare disease, specialty pharmaceutical, hepatology, gastroenterology, or specialty-care experience preferred. 

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.

Compensation & Benefits:

The anticipated salary range for this position is $180,000 to $210,000. This represents the anticipated low and high end of the salary range for this position.  Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance. 

The salary range listed is just one component of our total compensation package.  Alfasigma US also provides a competitive suite of benefits, including:

•     401(k) plan with company match

•     Rewards and recognition program

•     Health care benefits (medical, prescription drugs, dental, and vision insurance)

•     Short and long-term disability coverage provided

•     Plan coverage for domestic partners

•     Paid parental leave benefits and adoption assistance

•     Tuition reimbursement assistance

•     A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year

•     Numerous well-being and work/life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here:  https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf).