Shanghai, CN
Manager, Retail Contract Sales Organization
Purpose of the Job
作为公司面向零售药房的业务管理者,通过管理CSO合作,统筹公司的核心产品线(慢病/专科药)在全国/区域零售药房的渠道建设、覆盖与增长。
职责与任务:
Principal Accountabilities
Identify major end results or accountabilities for the position. These should reflect, when taken together, the main purpose of the position. Please list in order of importance, at least as far as the top 4 or 5 most obvious ones are concerned. Try to formulate them using an action verb to describe the role/impact of the job, the output area, any territorial "limits" or constraints, if applicable along with the reason for the "output". Use gender neutral language.
- CSO管理:1)渠道布局:根据公司战略,规划零售药房的覆盖版图,建立对应的渠道分级体系;2)CSO外包管理:负责CSO供应商的全生命周期管理,统筹内外部相关方在制定筛选、合同签订、跟进及优化机制,确保业务目标达成。
- 重点连锁药房开拓:管理CSO在目标药房客户的JBP(年度计划)制定、谈判落地及重点项目的执行,赋能动销。
- 数据经营与效率优化:1)过程管理:建立CSO数据看板,及时监控过程指标;2)ROI思维:关注投入产出比,通过数据优化相关投入及资源分配,提升业务效率。
- 风控管理:1)确保全链路合规,2)风险预警:通过数据分析预警渠道风险,并及时进行纠偏。
Qualifications
State the minimum qualifications required to successfully perform the job including Work Experience, Education, Competencies & specific Skills. These are the qualifications that are necessary for someone to be considered for the position.
Work Experience
(List work experience together with associated number of years required – Please factor in any local labor laws when considering this question)
- 行业背景:8年及以上制药(含大健康行业)经验,熟悉处方药零售药房业务模式,了解慢病管理产品在终端的推广逻辑
- 必备经验:CSO管理/经销商管理经验 或 药房NKA/RKA管理经验
- 优先:药房O2O经验;5年以上外企零售或商务销售管理经验者优先
Education
(List education level, diploma and certification required)
- 本科以上学历
- 医药学、市场营销等相关专业或具有MBA背景者优先
Competencies & Major Skills
(List specific competencies, personal skills, technical expertise, language and computer literacy required)
- 深入了解中国的零售、分销、零售商和第三方服务商
- 出色的分析、渠道及市场营销技能,包括需求分析、商业论证和成交方法论
- 学习敏锐度高,具备战略思维和创新能力
- 优秀的沟通与谈判技巧
- 积极主动且能独立工作
- 良好的人际交往能力